Google’s new AI search is lacking one key answer: The point of it

When searching for a product, you’ll get a snapshot of noteworthy factors to consider and products that fit the bill. You’ll also get product descriptions that include relevant, up-to-date reviews, ratings, prices and product images. In fact, every hour, more than 1.8 billion listings are refreshed in our Shopping Graph to give people fresh, reliable results. According to the search engine giant, the new AI Search will allow individuals to better discover new topics and get varying perspectives while saving time.

At I/O, Google is announcing a dizzying number of new projects and services that use the kind of generative AI found in ChatGPT. But its first efforts to fold the technology into a dominant search product may be the most consequential for its many users, and for the company itself. Google’s cautious rollout “suggests they are not ready for any major changes to search yet,” says Aravind Srinivas, CEO of Perplexity AI, a startup also working on generative AI for Yakov Livshits web search. He says the way Google is combining generative content with conventional search results—not replacing them—shows how hesitant the company is hesitant to mess with its search advertising business. The hype and strong interest from users, who fed queries to ChatGPT and Bing chat by the millions, left Google scrambling to catch up. In April, Google said it would combine its AI research group with another Alphabet company focused on AI, DeepMind.

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This is handy as generative AI engines can make mistakes and “hallucinate,” giving incorrect or misleading answers. That’s because these AI engines aren’t interpreting information the same way we do in our brains, with context of the larger world around us. A Google Search results page will show with a pink or magenta-shaded Generate button.

So, if you click on any of them, they’ll appear in another window where you can order the items from an ecommerce shop. So, I browsed through the search results and observed some ad placements. I finally got access to Google’s Search Generative Experience and wanted to see how it works and its main features. Now that you know what this innovative AI technology is, let me show you how to create ads with Google Search Generative Experience.

Technology

SGE in the Google app on mobile offers a similar option, labeled Converse, below the search bar. Note that Add to Sheets is not available for mobile users in the Google app. Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Two links included in the response were Microsoft news links about Satya Nadella. When I ran the text through Originality.ai, a portion of the text matched an article from PC Guide, which was not included in the list of sources from Google.

• She is an active member of the search engine optimization community, and the work that she does through Schema App is helping brands from all over the world improve their organic search performance.
• “With any new technology or any new development, oftentimes in the beginning, there’s a number of different experiments in different directions. And that’s what we’re starting to see right now.”
• You can further refine your search by using relevant keywords or phrases related to your research topic.
• But it now also uses color-coded syntax highlighting, making it easier to find keywords, comments, and strings, which makes it easier to understand the code itself.

At Google’s annual I/O conference today, the search giant announced that it will infuse results with generative artificial intelligence technology similar to that behind ChatGPT. The company is launching an experimental version of its prized search engine that incorporates text generation like that powering ChatGPT and other advanced chatbots. SGE is the experience that appears at the top of search results and uses AI to generate a complete answer from a query using the knowledge of the web without you having to open a web link. Although AI can answer virtually any question, the technology is still in its early stages, so it’s not always accurate.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

Google’s search business

Typical Google search results would give you links to find similar solutions. Google SGE provided an answer using six sources to answer the question. Five of the six sources about Google Bard were from publishers, while one was an official Google Bard Help page. Including sponsored results above SGE responses isn’t entirely a surprise, considering Google’s continued emphasis on monetizing search results.

Despite the initial enthusiasm, the decrease in usage of AI-driven search tools like Google SGE and ChatGPT may suggest a bit of resistance by consumers to adapt to new ways of doing things. After all, it isn’t that odd for new tech to explode upon release, only to settle into more steady use once the novelty wears off a bit. However, Google rarely disappoints, so all I can say is that I expect it to become a successful asset for many people around the globe. Also, Google already mentioned that SGE would be monitored closely so they can fully get a grasp on its impact on ad traffic. After all, around 80% of their revenue is from paid search ads, so monitoring it is really in their best interest.

The generative AI response from the Google app was similar, although it used eight sources instead of just six. For a broad search on link building, SGE offers a definition based on six sources about the topic. When inquiring about a specific feature of a product, SGE can give you precise details, followed by reviews and the best purchasing options. Now, let’s look at Google SGE responses compared to standard Google SERP features. Once you receive your welcome, you can find SGE on the Search Labs page and other new experimental features like Code Tips and Add To Sheets.

While this could help increase traffic for publishers, it may decrease traffic for brand-owned properties. Google seems to be placing publishers first in its new generative AI search experience. Google search results commonly provide the following list of events in calendar format.

Also, if there are no search topics on the Android Google App, the SGE will suggest topics you can search in a colorful interface. As Labs with Google is US-only, you will not be able to join the waitlist and evaluate beta testing projects like Google Search AI from outside the US. The AI snapshot can also show business ideas if you search for a relevant question or keyword.